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{"id":973137,"type":0,"block_id":"cubano_1366665569","theme_id":20,"user_id":334020,"path":"Baby-Boomers-0073","title":"Baby Boomers","pubtitle":"Baby Boomers","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/cubano_1366665569.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13567765,"object_id":"aa57376a-ea43-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Baby Boomers","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":987880,"object_id":"cubano_1366666454","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/cubano_1366666454.jpg"},{"type":"particle","particle_id":988209,"object_id":"cubano1366668441","particle_type":"maintitle","picture":null,"text":"Quienes son?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":987898,"object_id":"cubano1366666587","particle_type":"bodytext","picture":null,"text":"Es un termino para acuñar a las personas que nacieron en el baby boom (Después de la II Guerra en todo el mundo).","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":987929,"object_id":"cubano1366666805","particle_type":"bodytext","picture":null,"text":"En E.E.U.U. 76 millones nacieron entre el 40 y el 69, en Chile 105 mil.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988464,"object_id":"cubano1366669805","particle_type":"bodytext","picture":null,"text":"El fenomeno de explosión demografica revolucionó la industria de los bienes de consumo masivos y por ende el marketing y la publicidad.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988330,"object_id":"cubano1366669055","particle_type":"maintitle","picture":null,"text":"Como son?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988408,"object_id":"cubano1366669613","particle_type":"bodytext","picture":null,"text":"En Chile es un segmento que esta marcado fuertemente por el gobierno militar.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988287,"object_id":"cubano1366668814","particle_type":"bodytext","picture":null,"text":"Son altamente dedicados al trabajo, apodados \"trabajólicos\".","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988402,"object_id":"cubano1366669586","particle_type":"bodytext","picture":null,"text":"Le temen a la vejez, por eso trabajan tanto para su jubilación.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988678,"object_id":"cubano1366670907","particle_type":"bodytext","picture":null,"text":"Crecieron en un ambiente económico en los que pudieron incursionar en ámbitos más espirituales, probar nuevas cosas y sensaciones nuevas.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988913,"object_id":"cubano1366672639","particle_type":"bodytext","picture":null,"text":"Aprendieron a nombrar los productos por el nombre de la marca: Gillete, Confort, Frigidaire, etc.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988858,"object_id":"cubano1366672119","particle_type":"maintitle","picture":null,"text":"Y actualmente?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988739,"object_id":"cubano1366671500","particle_type":"bodytext","picture":null,"text":"La mayoría está financiando la educación de sus hijos y ahorrando para su jubilación.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988904,"object_id":"cubano1366672538","particle_type":"bodytext","picture":null,"text":"Se subieron rapidamente al tren de la era digital, tanto por curiosidad y también por necesidad de sentirse al día viviendo la modernidad.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":989035,"object_id":"cubano1366673136","particle_type":"bodytext","picture":null,"text":"Usan Notebook, Smartphones, tablets, usan Facebook","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":988560,"object_id":"cubano1366670301","particle_type":"bodytitle","picture":null,"text":"Para el 2025 1 chileno de cada 5 tendrá más de 60 años, según el último censo.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1505377,"object_id":"cubano_1366670067","chart_type_nr":21,"data":[[["","1 chileno","de cada 5"],["Value","1","5"],["From","5","10"],["Title","Title A","Title B"],["Hover text","20%","1 from 5"]]],"custom":{"showText":true,"showLabels":true},"colors":["#35b099","#3e372b","#ffffff","#257969","#52452e","#255b50","#255b50","#6e6046","#383838","#6dccba","#7d7360","#c7c7c7"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":989081,"object_id":"cubano1366673517","particle_type":"bodytext","picture":null,"text":"FUENTES:\n*http://www.saladehistoria.com/geo/Cont/C031.htm\n\n*http://veronicarademacher.com/2008/10/13/%C2%BFexiste-una-generacion-de-baby-boomers-en-chile-equivalente-a-la-de-estados-unidos/\n\n*http://www.goldenseniors.com/descargas/Mercurio_Babyboomers_agosto_2006.pdf\n 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rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/Baby-Boomers-0073?src=embed\" title=\"Baby Boomers\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Baby-Boomers-0073\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Baby Boomers</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"Baby-Boomers-0073\" prefix=\"ocr\" format=\"interactive\" title=\"Baby Boomers\"]","embedWordpressImage":"[infogram id=\"Baby-Boomers-0073\" prefix=\"n0w\" format=\"image\" title=\"Baby 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