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{"id":1105679,"type":0,"block_id":"madelinepr_1368544645","theme_id":30,"user_id":279164,"path":"Arctic-Tern-Communications","title":"Arctic Tern Communications","pubtitle":"Arctic Tern Communications","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/madelinepr_1368544645.jpg","width":700,"copyright":null,"properties":{"exportsettings":"{}","publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15667831,"object_id":"24cec0a8-ea9d-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Arctic Tern Communications","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1250547,"object_id":"madelinepr1368547206","particle_type":"bodytext","picture":null,"text":"The award winning Arctic Tern Communications is a three-strong creative PR consultancy, inspired by the social Arctic Tern seabird which flies farther than all other birds. Arctic Tern will make sure your message flies the furthest and reaches the right audience.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1249936,"object_id":"madelinepr_1368545198","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/madelinepr_1368545198.jpg"},{"type":"particle","particle_id":1250341,"object_id":"madelinepr1368546490","particle_type":"bodytext","picture":null,"text":"Our aim is not to simply promote the Anchor Community Band charity single. It is to \nchallenge the negative perception of the ‘elderly and/or old age’. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1250354,"object_id":"madelinepr1368546513","particle_type":"bodytext","picture":null,"text":"Based on our analysis of the perception problem around old age, here are our recommendations:\n\n1. A professionally choreographed and filmed flash mob starring the The Anchor Community Band will be produced and, through the application of Arctic Tern’s social media expertise, go viral.\n\n2. To ensure momentum continues we propose the band ‘gate-crash’ and perform at one of the UK’s biggest music festivals e.g. Glastonbury.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1250425,"object_id":"madelinepr1368546713","particle_type":"bodytext","picture":null,"text":"One thing you must know about us and our campaign … ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1250440,"object_id":"madelinepr1368546760","particle_type":"quote","picture":null,"text":"We really do believe that age is just a number!","content_type":"","title":"Enter quote author","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:20.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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