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{"id":425613,"type":0,"block_id":"clcoker_1355109313","theme_id":31,"user_id":156884,"path":"Advertising-through-social-media-websites---------------------------Is-this-effective","title":"Advertising through social media websites: Is this effective?","pubtitle":"Advertising through social media websites: Is this effective?","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/clcoker_1355109313.jpg","width":550,"copyright":"Copyright notice","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13483681,"object_id":"2d8f9bcc-ea40-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Advertising through social media websites: Is this effective?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":393963,"object_id":"clcoker_1355109313","particle_type":"quote","picture":null,"text":"","content_type":"","title":"By: Caroline Coker","shrink":null},{"type":"particle","particle_id":394072,"object_id":"clcoker1355111907","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/clcoker1355111907.jpg"},{"type":"particle","particle_id":394124,"object_id":"clcoker1355113623","particle_type":"bodytitle","picture":null,"text":"On which platform do you wish to receive information and advertisements from companies and retailers?","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":610115,"object_id":"clcoker_1355114819","chart_type_nr":2,"data":[[["Pie Chart","0"],["None","48%"],["Facebook","41%"],["Twitter","18%"],["Myspace","17%"],["Andere","13%"],["LinkedIn","11%"],["Foursquare","7%"],["Gowalla","6%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":394183,"object_id":"clcoker1355115561","particle_type":"quote","picture":null,"text":"Distribution of social networking referral visits to retail apparel websites in May 2012 ","content_type":"","title":"(In percent)","shrink":null},{"type":"chart","chart_id":610148,"object_id":"clcoker_1355115882","chart_type_nr":3,"data":[[["Chart","0"],["Facebook","54%"],["Pinterest","30%"],["Tumbler","8%"],["Twitter","4%"],["Other","4%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":394205,"object_id":"clcoker1355116709","particle_type":"bodytitle","picture":null,"text":"Where do you prefer to look at an ad?","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":610179,"object_id":"clcoker_1355116926","chart_type_nr":1,"data":[[["Chart","Marketers","Consumers"],["Favorite Print Magazine","55%","45%"],["Favorite TV Show","21%","23%"],["Favorite Website","13%","11%"],["Billboard","4%","10%"],["Window Display","2%","6%"],["Social Media","2%","3%"],["Favorite Digital Magazine","3%","2%"],["Apps","1%","0%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":395455,"object_id":"clcoker1355146531","particle_type":"quote","picture":null,"text":"Share of consumers who find content in social media ads relevant in 2011","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":612005,"object_id":"clcoker_1355146753","chart_type_nr":7,"data":[[["","Ads on Social Media"],["North America","30%"],["Latin America","45%"],["Middle East/ Africa","53%"],["Europe","21%"],["Asia Pacific","43%"],["Global","36%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":395495,"object_id":"clcoker1355147389","particle_type":"bodytitle","picture":null,"text":"In 2012, which source is best for marketing and advertising?","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":612078,"object_id":"clcoker_1355147596","chart_type_nr":4,"data":[[["","Consumers","Marketers"],["Traditional media: Newspapers, TV","45%","42%"],["Family/ friends/ co-workers","36%","27%"],["Consumer forums/ publications","28%","24%"],["Company Websites","22%","23%"],["News Websites","9%","13%"],["Company Social Media Pages","9%","11%"],["Industry Publications","7%","18%"],["Blogs","4%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":395547,"object_id":"clcoker1355147953","particle_type":"quote","picture":null,"text":"In conclusion, Social media is effective in advertising but it is not the most preferred tool. 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