Loading
Created by:Erick HostachyErick Hostachy
{"id":29913,"type":0,"block_id":"1337599341","theme_id":21,"user_id":5138,"path":"605955793/1337599341","title":"7 conseils aux marques pour bien répondre sur les médias sociaux","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1337599341.jpg","width":550,"copyright":"Yourastar - Agence digitale - Content & Social Media Marketing - http://www.yourastar.fr","properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10460794,"object_id":"0706e35d-e9c3-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"7 conseils aux marques pour bien répondre sur les médias sociaux","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12678,"object_id":"1337599584","particle_type":"quote","picture":null,"text":"1- Utilisez votre bon sens","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12679,"object_id":"1337599680","particle_type":"bodytext","picture":null,"text":"Tournez votre langue sept fois dans votre bouche avant de partager un point de vue ou de poster une réponse. Et en cas de doute sur l'impact de votre publication à venir... ne publiez rien.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12739,"object_id":"1337601869","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337601869.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12680,"object_id":"1337599847","particle_type":"quote","picture":null,"text":"2- Soyez transparent","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12681,"object_id":"1337599870","particle_type":"bodytext","picture":null,"text":"Si vous publiez une réponse sur un mur Facebook, si vous envoyez un tweet, ou si vous déposez un commentaire sur un blog, faites-le de manière transparente, en permettant à tous de clairement identifier soit qui vous êtes, soit pour le compte de quelle marque ou de quelle entreprise vous le faites.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12742,"object_id":"1337602088","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337602088.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12682,"object_id":"1337600096","particle_type":"quote","picture":null,"text":"3- Soyez respectueux","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12686,"object_id":"1337600125","particle_type":"bodytext","picture":null,"text":"Ne répondez jamais sous le coup de l'émotion, le risque est trop grand de se laisser emporter. Et lorsque vous répondez, quelle que soit votre propre opinion, respectez celle des autres : restez courtois avec un vocabulaire qui le sera tout autant.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12736,"object_id":"1337601765","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337601765.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12689,"object_id":"1337600249","particle_type":"quote","picture":null,"text":"4- Restez humain","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12690,"object_id":"1337600276","particle_type":"bodytext","picture":null,"text":"Souvenez-vous que les médias sociaux sont des lieux d'échanges et de partage. Alors oubliez un peu les principes de communications marketing et commerciales traditionnelles. Ecoutez ce que les gens ont à dire, répondez aux questions posées et partagez des informations qui apporteront de la valeur à ceux qui vous suivent.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12753,"object_id":"1337602451","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337602451.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12697,"object_id":"1337600473","particle_type":"quote","picture":null,"text":"5- Valorisez votre communauté","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12701,"object_id":"1337600494","particle_type":"bodytext","picture":null,"text":"Écoutez avant de parler : intéressez-vous à ce que partage votre communauté, aux centres d'intérêts de vos fans, aux questions qu'ils se posent, avant de parler de vous et de votre marque. Demandez-vous toujours ce que vous pourriez partager d'utile avec eux plutôt que de chercher à leur vendre vos produits par tous les moyens. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12727,"object_id":"1337601544","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337601544.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12706,"object_id":"1337600636","particle_type":"quote","picture":null,"text":"6- Aidez à vous faire (re)connaître","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12710,"object_id":"1337600704","particle_type":"bodytext","picture":null,"text":"Choisissez un avatar représentatif de votre marque, ainsi que des centres d'intérêt que vous aimeriez partager. Soyez précis dans le descriptif de votre profil, en y faisant apparaître les mots clés qui qualifieront le mieux votre activité sur les médias sociaux.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12741,"object_id":"1337602046","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337602046.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12713,"object_id":"1337600840","particle_type":"quote","picture":null,"text":"7- Restez focalisé sur votre stratégie sociale","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":12714,"object_id":"1337601019","particle_type":"bodytext","picture":null,"text":"Discutez, échangez, partagez, commentez sur des sujets sur lesquels vous avez une légitimité à le faire et pour lesquels vous avez choisi de vous investir : parler de foot lorsque l'on est un spécialiste du double vitrage peut décontenancer ses fans. Par ailleurs, souvenez-vous quel objectif vous vous êtes fixés en vous investissant sur les médias sociaux (notoriété, support, leads, etc.) et ne vous éparpillez pas dans des actions qui n'iraient pas directement dans ce sens.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":12755,"object_id":"1337602577","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337602577.png","text":null,"content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22 07:54:06","updatedAt":"2016-09-02 09:19:10","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}},"table":{"cellBackground":"#ffffff","headerBackground":"#fcee21","cellColor":"#464646","headerColor":"#000","shapeFill":"#232323"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT Sans"},"legend":{"fontWeight":"400","fontSize":"16"},"label":{"fontWeight":400,"fontSize":16}},"fontPresets":[],"fontFamilies":["PT Sans Narrow","PT Sans","Arial Narrow"],"id":21,"title":"Yellow-updated","usergroup":"","picture":"/i/templates/L/yellow.png","thumb":"/i/templates/S/yellow.png","order":26,"public":0,"width":550,"fonts":"PT+Sans+Narrow:400,700","colors":["#000000","#363636","#636363","#898989","#acacac","#cccccc","#ebebeb","#ffffff"],"logocolor":"000000","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":null,"top":20,"padding":20,"spacing":24,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #000000;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #000000;\n}\n.igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-table-scroll {\n\tbackground: black;\n}\n.igc-table .igc-table-cell {\n\tfont-size: 16px;\n\tborder-color: #000;\n\tborder-width: 1px;\n\tborder-style: solid;\n}\n.igc-table .igc-table-header {\n\tfont-size: 16px;\n\tborder-color: #000;\n\tborder-width: 2px;\n\tborder-style: solid;\n\tfont-weight: bold;\n}\n.ig-container {\n\tbackground-color: #fcee21;\n\tbackground-image: url(/i/templates/21/1-yellow-bckgrnd.png);\n}\n.headline {\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n\tfont-size: 60px;\n\ttext-transform: uppercase;\n\tcolor: #000000;\n\ttext-align: center;\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\n.chart-title {\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\ndiv.quoted {\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\ndiv.body-text {\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\ndiv.picture {\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\n.chart {\n\tmargin-left: 20px;\n\tmargin-right: 20px;\n}\n.bodytitle .innertext {\n\tfont-family: 'PT Sans Narrow';\n\tfont-weight: 700;\n\tmin-height: 18px;\n\tcolor: #000;\n\ttext-transform: uppercase;\n\tpadding: 12px;\n\tbackground: #fcee21;\n\ttext-align: center;\n\tmargin-right: 27px;\n\tborder: 2px solid black;\n}\n.bodytitle .innertext::after {\n\tcontent: '';\n\tposition: absolute;\n\tbottom: -7px;\n\tright: 11px;\n\twidth: 27px;\n\theight: 47px;\n\tbackground: url(/i/templates/21/chart-title-flag.png);\n}\n.quote {\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 400;\n\tfont-size: 36px;\n\tcolor: #000000;\n\ttext-align: center;\n\tbackground-image: url(/i/templates/21/quote.png);\n\tbackground-size: 71px 71px;\n\tbackground-position: 50% 0%;\n\tbackground-repeat: no-repeat;\n\tpadding-top: 80px;\n}\n.quotetitle {\n\tfont-size: 24px;\n}\n.bodytext {\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 400;\n\tfont-size: 20px;\n\tcolor: #000;\n\ttext-align: justify;\n\tpadding-left: 32px;\n\tpadding-right: 32px;\n}\n.ig-copyright,\n#madewith {\n\tcolor: #000;\n}\n#madewith a:link,\n#madewith a:active,\n#madewith a,\n#madewith a:visited,\n#madewith a:hover {\n\tcolor: #000000 !important;\n}\n.headline.active:hover span {\n\tcolor: #fcee21;\n\tbackground: #000;\n\tdisplay: inline;\n\tpadding-left: 10px;\n\tpadding-right: 20px;\n}\n#madewith.active a:hover {\n\tcolor: #898989 !important;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #fcee21;\n\tbackground: #000 !important;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart {\n\tmargin-left: 0;\n\tmargin-right: 0;\n}\n.ig-separator-line {\n\tbackground: rgba(0, 0, 0, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(255, 255, 255, 0.7);\n}\n.heatmap-legend-item,\r\n.heatmap-label {\n\tcolor: #000;\n\tfont-size: 11px;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(255, 255, 255, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #ffffff;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans;\n color: #000000;\n font-weight: 400;\n }","chartOptions":{"progress":{"backgroundInactive":{"stroke-width":1,"stroke":"#000000","stroke-opacity":1,"fill":"transparent"}},"waterfall":{"colors":"959595 ffffff 000000"},"candle":{"blankfill":"#fcee21","colors":"000000 959595"},"matrix":{"maxRows":7},"gauge":{"gaugeStyle":{"stroke-width":1,"stroke":"#000","fill":"#fcee21"},"gaugeFillStyle":{"stroke-width":1,"stroke":"#000","fill":"#000"},"gaugeNeedleStyle":{"stroke-width":0,"stroke-opacity":0,"fill":"#707070"}},"map":{"showLegend":false,"countryStroke":"#000000","countryFill":"#fcee21","canvasFill":"transparent"},"common":{"_categoryOptions":{"backgroundStyle":{"fill":"#fcee21","stroke":"#000","stroke-opacity":1,"stroke-width":1},"text":{"labelFontStyle":{"fill":"#000000"}}},"textStyle":{"font-family":"PT Sans Narrow, Arial Narrow","font-size":16,"cursor":"default","fill":"black"},"backgroundStyle":{"fill":"transparent","stroke-opacity":0,"stroke-width":0},"_gridOptions":{"baseLineStyle":{"stroke-width":1,"stroke":"#000"},"marginLineStyle":{"stroke-width":0,"stroke":"transparent"},"fontStyle":{"font-family":"PT Sans","font-size":11,"text-anchor":"start","fill":"#000","cursor":"default"},"lineStyle":{"stroke-width":1,"stroke":"#000","fill":"none","stroke-dasharray":"."}},"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-weight":700,"font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","font-size":16,"text-anchor":"start","fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":null,"zeroPaddingEmbed":true,"created_at":"2016-04-22 07:54:06","updated_at":"2016-09-02 09:19:10"},"embed":"<script id=\"infogram_0_605955793/1337599341\" title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\" src=\"//e.infogr.am/js/embed.js?xRP\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/605955793/1337599341\" style=\"color:#989898!important;text-decoration:none!important;\">7 conseils aux marques pour bien répondre sur les médias sociaux</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedAsync":"<div class=\"infogram-embed\" data-id=\"605955793/1337599341\" data-type=\"interactive\" data-title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/605955793/1337599341\" style=\"color:#989898!important;text-decoration:none!important;\">7 conseils aux marques pour bien répondre sur les médias sociaux</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/605955793/1337599341?src=embed\" title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/605955793/1337599341\" style=\"color:#989898!important;text-decoration:none!important;\">7 conseils aux marques pour bien répondre sur les médias sociaux</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"605955793/1337599341\" data-type=\"image\" data-title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/605955793/1337599341\" style=\"color:#989898!important;text-decoration:none!important;\">7 conseils aux marques pour bien répondre sur les médias sociaux</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"605955793/1337599341\" prefix=\"m4l\" format=\"interactive\" title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\"]","embedWordpressImage":"[infogram id=\"605955793/1337599341\" prefix=\"C5d\" format=\"image\" title=\"7 conseils aux marques pour bien répondre sur les médias sociaux\"]"}