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{"id":1360641,"type":0,"block_id":"btaylortravis_1373483384","theme_id":20,"user_id":485688,"path":"6-Laws-of-Sales-Success","title":"6 Laws of Auto Sales Success","pubtitle":"6 Laws of Sales Success","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/btaylortravis_1373483384.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13145176,"object_id":"26ccf5fc-ea32-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"6 Laws of Auto Sales Success","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1777390,"object_id":"btaylortravis_1373483384","particle_type":"quote","picture":null,"text":"Make Selling the Easiest Task of Your Day","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777578,"object_id":"btaylortravis1373484447","particle_type":"bodytitle","picture":null,"text":"85% of Consumers have a negative view of salespeople","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2294140,"object_id":"btaylortravis_1373483933","chart_type_nr":3,"data":[[[],["Negative View","85"],["Consumers","15"]]],"custom":{"absoluteDistribution":false},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1777887,"object_id":"btaylortravis1373487149","particle_type":"maintitle","picture":null,"text":"How Can We Change This Perception?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777665,"object_id":"btaylortravis1373485212","particle_type":"bodytitle","picture":null,"text":"Law #1: Sit Back and Listen","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777668,"object_id":"btaylortravis1373485228","particle_type":"quote","picture":null,"text":"Now is the time to hear what the customer is looking for. This will allow you to make logical suggestions based on their interests. ","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777675,"object_id":"btaylortravis1373485294","particle_type":"bodytitle","picture":null,"text":"Law #2: Sell with Questions","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777679,"object_id":"btaylortravis1373485357","particle_type":"quote","picture":null,"text":"Ask questions, and lots of them. The more the customers thinks you are interested in them, the more interested in your product they will be.","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777692,"object_id":"btaylortravis1373485459","particle_type":"bodytitle","picture":null,"text":"Law #3: Speak their language","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777772,"object_id":"btaylortravis1373486292","particle_type":"quote","picture":null,"text":"Speak as if your talking to a friend. It is never necessary to go into \"sales mode\" when speaking to a potential buyer","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777780,"object_id":"btaylortravis1373486370","particle_type":"bodytitle","picture":null,"text":"Law #4: What isn't your customer saying","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777787,"object_id":"btaylortravis1373486426","particle_type":"quote","picture":null,"text":"Make sure you pay attention to your customers body language. If they seem rushed ask if there is a better time and set a meeting.","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777804,"object_id":"btaylortravis1373486573","particle_type":"bodytitle","picture":null,"text":"Law #5: Don't Ramble","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777814,"object_id":"btaylortravis1373486646","particle_type":"quote","picture":null,"text":"While its important to show all features of your vehicle, don't drag out every explanation. Get to know the features that would most suit that specific buyer and focus on those.","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1777830,"object_id":"btaylortravis1373486763","particle_type":"bodytitle","picture":null,"text":"Law #6: Invite your customer to take action","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1777858,"object_id":"btaylortravis1373486943","particle_type":"quote","picture":null,"text":"Now that you know what their needs are and have shown suitable options put the ball in the customers court. You want the customer to feel like they are dealing with a human, not a salesperson. 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