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Created by:Jessica BrownJessica Brown
{"id":1012657,"type":0,"block_id":"408b1761c72f36de47bfbc9f411c9cac68e9ff5a","theme_id":32,"user_id":347086,"path":"408b1761c72f-3184","title":"Top Programs: Content Marketing","pubtitle":"Top Programs: Content Marketing","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/408b1761c72f36de47bfbc9f411c9cac68e9ff5a.jpg","width":550,"copyright":"(c) ContentCr8","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":11264746,"object_id":"dbed69e3-e9e3-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Top Programs: Content Marketing","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1058197,"object_id":"ContentCr81367123211","particle_type":"bodytitle","picture":null,"text":"Top Ranked Brands","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1576960,"object_id":"ContentCr8_1367122420","chart_type_nr":11,"data":[[[],["Hubspot","20%"],["Marketo","7%"],["Citrix","6%"],["IBM","6%"],["American Express","5%"],["Coca Cola","5%"],["Apple","4%"],["Mashable","4%"],["Redbull","4%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1058259,"object_id":"ContentCr81367124539","particle_type":"bodytext","picture":null,"text":"Hubspot, an inbound marketing software provider, was mentioned the most as the best example of content marketing. Other frequently mentioned companies included Marketo, Citrix, IBM, American Express, Coca Cola, Apple, Mashable, and Red Bull (Brown, 2013).","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1058188,"object_id":"ContentCr81367123061","particle_type":"bodytitle","picture":null,"text":"Top Industries","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1576985,"object_id":"ContentCr8_1367122903","chart_type_nr":29,"data":[[[],["Technology","6"],["Food and Beverage","2"],["Finance","1"]]],"custom":{"dynamicShape":false},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1058343,"object_id":"ContentCr81367126195","particle_type":"bodytext","picture":null,"text":"Six out of the top eight most cited best content marketing programs were in the technology industry. The top four programs were in B2B software technology: Hubspot, Marketo and Citrix tied with IBM.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1058337,"object_id":"ContentCr81367126147","particle_type":"bodytitle","picture":null,"text":"Program Maturity","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1058335,"object_id":"ContentCr81367126101","particle_type":"bodytext","picture":null,"text":"An explanation for enterprise B2B software brand strength in content marketing may be found in maturity of programs. For example, 40 percent of mature content programs were identified as enterprise companies, followed by large, small, micro, and medium (Brown, 2013).","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1577164,"object_id":"ContentCr8_1367126033","chart_type_nr":4,"data":[[[],["Enterprise","40%"],["Large","23%"],["Medium","8%"],["Small","15%"],["Micro","15%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1058145,"object_id":"b787faf8bc53cb24e19e97a99fbc2660f0bed9c3","particle_type":"quote","picture":"","text":"Learn more about organization design and content marketing","content_type":"","title":"visit www.contentcr8.com","shrink":null},{"type":"particle","particle_id":1058146,"object_id":"cc6689c76887e5c2f8bc6517128421423e5605bc","particle_type":"bodytext","picture":"","text":"This quantitative research of 152 marketing professionals in North America was produced by University of Southern California graduate student, Jessica Brown. For the full research report, \"The Impact of Content Marketing on Organizational Design\" please contact @contentcr8 on Twitter or visit www.contentcr8.com.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:53.000Z","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#7d7d7d"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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