Loading
Created by:Cindy MolchanyCindy Molchany
{"id":1175998,"type":0,"block_id":"1204426798_1369687245","theme_id":30,"user_id":406057,"path":"2013-State-of-Wine-Blogging-Report","title":"2013 State of Wine Blogging Report","pubtitle":"2013 State of Wine Blogging Report","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1204426798_1369687245.jpg","width":700,"copyright":"2013 Wine Bloggers Conference","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10378873,"object_id":"a8eaf8cc-e9bf-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"2013 State of Wine Blogging Report","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1407617,"object_id":"12044267981369687467","particle_type":"bodytext","picture":null,"text":"2013 marks the 1st year of the State of Wine Blogging Survey & Report. The State of Wine Blogging Survey was sent out in the Spring of 2013. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1488567,"object_id":"12044267981370311380","particle_type":"maintitle","picture":null,"text":"PART I: THE BLOGGERS","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1407624,"object_id":"12044267981369687547","particle_type":"bodytext","picture":null,"text":"256 Wine Bloggers completed a 32 question online survey. The respondents were primarily Citizen Bloggers (74%), Entrepreneurial Bloggers promoting their own company (16%), and the remainder connected to corporations (10%). ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1407702,"object_id":"12044267981369688244","particle_type":"bodytitle","picture":null,"text":"Wine Blogger Demographics","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1407665,"object_id":"12044267981369687836","particle_type":"bodytext","picture":null,"text":"Based on the respondents, wine bloggers tend to be from the United States, a majority male (62%), and have a fairly equal age distribution between the ages 34 and 64. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1407868,"object_id":"12044267981369689824","particle_type":"bodytext","picture":null,"text":"Wine Bloggers tend to be either employed full-time (57.6%) or self-employed (26.3%). A majority of respondents indicated being married (69%). Wine Bloggers are split on children. 51% responded that they had children.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1488580,"object_id":"12044267981370311487","particle_type":"bodytitle","picture":null,"text":"Where do you live?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919332,"object_id":"1204426798_1369688155","chart_type_nr":2,"data":[[["Where Do You Live","Response"],["United States","58%"],["Canda","8%"],["Europe","25%"],["South America","7%"],["Other Regions","2%"]]],"custom":{"height":"302","showInLineValues":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488585,"object_id":"12044267981370311513","particle_type":"bodytitle","picture":null,"text":"What is your gender?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919423,"object_id":"1204426798_1369688811","chart_type_nr":2,"data":[[["Male / Female"],["Male","62%"],["Female","38%"]]],"custom":{"showInLineValues":true,"height":"301"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488588,"object_id":"12044267981370311538","particle_type":"bodytitle","picture":null,"text":"What is your age?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919516,"object_id":"1204426798_1369689668","chart_type_nr":2,"data":[[["AGE","#"],["24 or Younger","0.4%"],["25-34","15.8%"],["35-44","29.2%"],["45-49","18.2%"],["50-54","12.6%"],["55-64","19.8%"],["65 and Older","4.0%"]]],"custom":{"showInLineValues":true,"height":"301"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488597,"object_id":"12044267981370311607","particle_type":"bodytitle","picture":null,"text":"What is your employment status?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919363,"object_id":"1204426798_1369688481","chart_type_nr":2,"data":[[["Employment Status","Employment Status"],["Employed Full Time","57.6%"],["Employed Part Time","6.7%"],["Self-Employed","26.3%"],["Stay-at-home Parent","1.2%"],["Unemployed","2%"],["Retired","5.9%"],["Student",".4%"]]],"custom":{"height":"301","showInLineValues":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488590,"object_id":"12044267981370311562","particle_type":"bodytitle","picture":null,"text":"What is your marital status?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919392,"object_id":"1204426798_1369688630","chart_type_nr":2,"data":[[["Answer","#"],["Single","15.5%"],["Divorced","5.2%"],["Married","69.3%"],["Living w/ Partner","10%"]]],"custom":{"height":"301","showInLineValues":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488594,"object_id":"12044267981370311584","particle_type":"bodytitle","picture":null,"text":"Are you a parent?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919343,"object_id":"1204426798_1369688333","chart_type_nr":2,"data":[[["Parent","#"],["Parent","51.6%"],["No Children","48.4%"]]],"custom":{"height":"301","showInLineValues":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1407865,"object_id":"12044267981369689815","particle_type":"bodytitle","picture":null,"text":"What is your professional background?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1407978,"object_id":"12044267981369690515","particle_type":"bodytext","picture":null,"text":"36.9% of Wine Bloggers indicate their professional background is not related to wine, food, or writing/blogging, while a total of 63.1% do report some professional association to wine, food, or writing.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919600,"object_id":"1204426798_1369690295","chart_type_nr":4,"data":[[["Professional Background","#"],["Professional Writing Background","28.6%"],["Professional Editing Background","15.7%"],["Professional Marketing Background","30.2%"],["Professional Wine Background","37.3%"],["Professional Food Background","11%"],["None of The Above","36.9%"]]],"custom":{"height":"356","xlabel":"% of Responses","absoluteDistribution":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488688,"object_id":"12044267981370312249","particle_type":"maintitle","picture":null,"text":"Part II: The Motivation to blog","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1488704,"object_id":"12044267981370312334","particle_type":"bodytitle","picture":null,"text":"Why do you write a wine blog?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408006,"object_id":"12044267981369690701","particle_type":"bodytext","picture":null,"text":"When asked \"Why do you blog\", 82.4% responded that \"Wine is my passion\". Other responses that drew strong responses were: \"To have a voice\" (51.4%), \"To create a name for myself in the wine world\" (44.7%), and \"Writing is my passion\" (38.8%)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408068,"object_id":"12044267981369691030","particle_type":"bodytext","picture":null,"text":"Wine, then, is by far the most motivating factor driving wine bloggers. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1488394,"object_id":"12044267981370310305","particle_type":"bodytext","picture":null,"text":"Wine bloggers also feel that they have something to say, something of value to contribute to the world of wine, and are working to have a voice and create a name for themselves in this world. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408181,"object_id":"12044267981369691784","particle_type":"bodytitle","picture":null,"text":"How Do You Measure Success of Your Wine Blog?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2037974,"object_id":"1204426798_1370610574","chart_type_nr":2,"data":[[["Reasons To Blog","# of Responses"],["To have a voice","51.4%"],["Wine is my passion","82.4%"],["Writing is my passion","38.8%"],["To make money","8.2%"],["To promote a business or organization","12.2%"],["To promote my own business","22.7%"],["To create a name for myself","44.7%"],["In the hopes of turning my blog into a book","10.6%"],["In the hopes of turning my blog into a job","25.1%"]]],"custom":{"showInLineValues":true,"height":"304"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1408096,"object_id":"12044267981369691233","particle_type":"bodytext","picture":null,"text":"When asked how they track the success of their blog, the primary answer was simply \"personal satisfaction\" (79.8%). Ultimately, a successful wine blog is one that makes the blogger happy. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408111,"object_id":"12044267981369691354","particle_type":"bodytext","picture":null,"text":"Closely following personal satisfaction is the \"number of unique visitors\" to a blog, followed by sharing, and social media followers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408134,"object_id":"12044267981369691458","particle_type":"bodytext","picture":null,"text":"Revenue from blogging is not a big indicator of satisfaction for bloggers. Only 9.5% report that it is.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408144,"object_id":"12044267981369691532","particle_type":"bodytext","picture":null,"text":"Google Plus is not yet important to wine bloggers. Only 5.1% report that # of fans is tied to overall satisfaction.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2038023,"object_id":"1204426798_1370610938","chart_type_nr":2,"data":[[["Measuring Success","# of Responses"],["Personal Satisfaction","79.9%"],["# of Unique Visitors","62.8%"],["# of Comments","31.2%"],["# of Shares","44.3%"],["# of Links to my blog","26.5%"],["# of RSS subscribers","14.6%"],["# of Facebook Fans","32.8%"],["# of Twitter Followers","37.5%"],["# of G+ Followers","5.1%"],["Revenue","9.5%"]]],"custom":{"showInLineValues":true,"height":"300"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488903,"object_id":"12044267981370313972","particle_type":"maintitle","picture":null,"text":"Part III: The Blogs","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1488919,"object_id":"12044267981370314099","particle_type":"bodytitle","picture":null,"text":"How long have you been wine blogging?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408209,"object_id":"12044267981369691967","particle_type":"bodytext","picture":null,"text":"32% of Wine Bloggers report blogging between 2-4 years, followed by 25% reporting blogging between 4-6 years, and a surprising 19.5% saying they've been blogging for over 6 years. Less than 25% of respondents are newer wine bloggers (blogging less than 2 years). ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919842,"object_id":"1204426798_1369692228","chart_type_nr":4,"data":[[["Years Blogging","#"],["More Than 6 Years","50"],["4-6 Years","64"],["2-4 Years","82"],["1-2 Years","36"],["Six Months - 1 year","15"],["3-6 Months","4"],["Less than 3 Months","5"]]],"custom":{"height":"345","xlabel":"% of Responses"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488944,"object_id":"12044267981370314195","particle_type":"bodytitle","picture":null,"text":"How many wine blogs do you have / write for?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408272,"object_id":"12044267981369692346","particle_type":"bodytext","picture":null,"text":"Most wine bloggers write for only 1 blog (58.5%) and 25.3% report writing for 2 blogs. Few bloggers write for more than 2 blogs.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919876,"object_id":"1204426798_1369692447","chart_type_nr":2,"data":[[["# of Wine Blogs","# of Responses"],["One","58.5%"],["Two","25.3%"],["Three","9.5%"],["Four","4.3%"],["Five",".8%"],["Six","0%"],["Seven +","1.6%"]]],"custom":{"showInLineValues":true,"height":"302"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488958,"object_id":"12044267981370314270","particle_type":"bodytitle","picture":null,"text":"How often do you update your blog?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408913,"object_id":"12044267981369697488","particle_type":"bodytext","picture":null,"text":"Most wine bloggers surveyed are considered casual bloggers - with 23.5% reporting blogging 2-3 times per week, 31% reporting blogging at least 1x per week, and 22% reporting that they only blog once every few weeks. A very small minority blog upwards of 1-2x per day.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920302,"object_id":"1204426798_1369697344","chart_type_nr":2,"data":[[["Frequency of Blog Update","Frequency of Updates"],["3+ times per day","2.7%"],["1-2 times per day","8.2%"],["2-3 times per week","23.5%"],["At least once per week","31%"],["Once every few weeks","22%"],["Once every month","4.3%"],["Less often than once per month","8.2%"]]],"custom":{"showInLineValues":true,"height":"301"},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488977,"object_id":"12044267981370314355","particle_type":"bodytitle","picture":null,"text":"Which of the following topics do you cover in your blog?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408289,"object_id":"12044267981369692491","particle_type":"bodytext","picture":null,"text":"As for blog content, respondents reported in fairly equal numbers the following as subject matter for their wine blog: wine reviews (76.4%), wine stories 70.5%), wine travel stories (66.5%), and wine and food pairing (65.7%). The wine industry comes in 5th in terms of content (48%) followed by \"Other\" (37.4%) and spirits (22%).","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1919917,"object_id":"1204426798_1369692845","chart_type_nr":1,"data":[[["Topics","Topics"],["Wine Reviews","19.8%"],["Wine Stories","18.2%"],["Wine Travel Stories","17.2%"],["Wine & Food Pairing","17%"],["Spirits","5.7%"],["The Wine Industry","12.4%"],["Other","9.7%"]]],"custom":{"height":"342","ylabel":"% of Responses"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1488984,"object_id":"12044267981370314421","particle_type":"maintitle","picture":null,"text":"Part IV: Social Media","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1489001,"object_id":"12044267981370314503","particle_type":"bodytitle","picture":null,"text":"Use of Social Media by Wine Bloggers","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408408,"object_id":"12044267981369693590","particle_type":"bodytext","picture":null,"text":"The vast majority of wine bloggers engage in social media and, as presented earlier, many indicate social media is an important indicator of how they judge success. In terms of engagement, Twitter and Facebook dominate with wine bloggers. 83.7% of respondents report using Twitter, and 74.7% report using Facebook. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408425,"object_id":"12044267981369693744","particle_type":"bodytext","picture":null,"text":"Use of Pinterest and Google Plus among wine bloggers remains low. 27% report using Pinterest to some degree followed by 26.6% who use Google Plus.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1994282,"object_id":"1204426798_1370289365","chart_type_nr":4,"data":[[["Use of Social Media","Twitter","Facebook","Pinterest","Google Plus"],["Use Social Network","83.7","74.7%","27,2%","26.6%"],["Do Not Use Social Network","16.3","25.3%","72.8%","73.4%"]]],"custom":{"height":"250","xlabel":"% of Responses","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489064,"object_id":"12044267981370314828","particle_type":"bodytitle","picture":null,"text":"Effectiveness of Social Network (based on traffic it brings to your blog)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408444,"object_id":"12044267981369693948","particle_type":"bodytext","picture":null,"text":"In terms of effectiveness, wine bloggers clearly consider Twitter and Facebook to be the most effective social media platform in promoting their blog, followed Google Plus and LinkedIN. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408569,"object_id":"12044267981369695060","particle_type":"bodytext","picture":null,"text":"Interestingly, Pinterest ranks among the lowest for wine bloggers. In comparison, respondents of our food blogger survey consider Pinterest to be the 3rd most effective social media platform in terms of driving traffic back to their blogs.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1997000,"object_id":"1204426798_1370314652","chart_type_nr":4,"data":[[["","Facebook","Twitter","Pinterest","Google +","LinkedIn","Youtube"],["Most Effective","92.5%","91.7%","21.3%","42.9%","36.7%","15%"],["Least Effective","7.5%","8.3%","78.8%","57.1%","63.3%","85%"]]],"custom":{"height":"443","xlabel":"% of Responses","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489093,"object_id":"12044267981370314970","particle_type":"bodytitle","picture":null,"text":"# of Followers on Social Networks","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408574,"object_id":"12044267981369695090","particle_type":"bodytext","picture":null,"text":"These results above corresponds, although not exactly, with the number of followers wine bloggers have on each social media platform. Because a few blogs with extremely high numbers can skew results, both Average & Median are presented here.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920081,"object_id":"1204426798_1369694957","chart_type_nr":1,"data":[[["# followers","Twitter","Facebook","Pinterest","Google Plus"],["Average","3215","1928","232","307"],["Median","1550","448","135","50"]]],"custom":{"height":"250","ylabel":"# of Followers","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489111,"object_id":"12044267981370315134","particle_type":"maintitle","picture":null,"text":"Part V: Traffic and Profitability","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1489128,"object_id":"12044267981370315212","particle_type":"bodytitle","picture":null,"text":"# of Unique Visitors Per Month","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408605,"object_id":"12044267981369695302","particle_type":"bodytext","picture":null,"text":"Wine bloggers were asked how many unique visitors they have per month and the average number of visitors is 5,380. The median # of unique visitors is lower at 1475. These numbers should be used with care since each blogger may be getting numbers from different sources.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920130,"object_id":"1204426798_1369695627","chart_type_nr":21,"data":[[["","Average","Median"],["Value","6","3"],["From","6","6"],["Title","Average # of Unique Visitors Per Month","Median # of Unique Visitors Per Month"],["Hover text","5380","1475"]]],"custom":{"height":"250","path":"boyPath"},"colors":["#8c2c0e"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489133,"object_id":"12044267981370315263","particle_type":"bodytitle","picture":null,"text":"Average Monthly Earnings from Wine Blog","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408634,"object_id":"12044267981369695548","particle_type":"bodytext","picture":null,"text":"An overwhelming 69.5% of respondents report not making any money from their wine blogging efforts. 18.1% report earning less than $200.00 per month. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408748,"object_id":"12044267981369696398","particle_type":"bodytext","picture":null,"text":"It is clear that wine bloggers are not in this for the money, and most report not attempting any monetizing efforts. There were only 3 responses to the survey (1.2%) who report earning anything close to a livable wage (>$2000.00/mo) from their wine blog.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920159,"object_id":"1204426798_1369696088","chart_type_nr":2,"data":[[["Monetization","%"],["No Revenue","69.5%"],["$0-$200 Per Month","18.1%"],["$200-$1000 Per Month","8.8%"],["$1001-$2000 Per Month","2.4%"],["$2001-$4000 Per Month",".8%"],["I'm Rolling $4000+ Per Month",".4%"]]],"custom":{"showInLineValues":true,"height":"301"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489138,"object_id":"12044267981370315312","particle_type":"bodytitle","picture":null,"text":"Effectiveness of Revenue Streams","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408754,"object_id":"12044267981369696425","particle_type":"bodytext","picture":null,"text":"Of those who do earn revenue off their wine blog, the most successful methods include freelance writing projects (magazine, newspapers, or other websites) and consulting on wine or social media.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408772,"object_id":"12044267981369696542","particle_type":"bodytext","picture":null,"text":"Often the most successful way to monetize a blog is to leverage a blog's credibility and create off-blog sources of revenue. Not successful at all were the traditional forms of online advertising: general ad servers such as Google AdWords and affiliate programs such as Amazon.Com's affiliate program.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920222,"object_id":"1204426798_1369696651","chart_type_nr":4,"data":[[["Answer Options","Never Tried","Tried, Didn't Work","Somewhat Successful","Very Successful"],["General Ad Servers (AdSense)","8.5%","28.1%","18.7%","6%"],["Ad Networks","10.5%","20.3%","12%","2%"],["Direct Ad Sales","11.7%","7.8%","10.7%","6%"],["Affiliate Programs (Amazon, Wine.Com, etc)","10.3%","23.4%","12.7%","2%"],["Sponsored Posts / Product Review","12.6%","6.3%","9.3%","4%"],["Brand Promotion for Companies","13.7%","3.1%","3.3%","10%"],["Selling Books or E-Books","14.5%","4.7%","3.3%","2%"],["Paid Writing for Magazine, Newspaper, Webiste","9%","1.6%","16%","36%"],["Consulting on Wine or Social Media","9.2%","4.7%","14%","32%"]]],"custom":{"xlabel":"% of Responses"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1489234,"object_id":"12044267981370316003","particle_type":"maintitle","picture":null,"text":"Part VI: Changes in Wine Blogging","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1489238,"object_id":"12044267981370316067","particle_type":"bodytitle","picture":null,"text":"What has changed since you started wine blogging?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1408827,"object_id":"12044267981369696874","particle_type":"bodytext","picture":null,"text":"We asked a general question: What has changed since you first started bloggin? Almost all bloggers are spending more time on social media, reading more wine blogs, and using more photos in posts.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1920270,"object_id":"1204426798_1369696976","chart_type_nr":1,"data":[[["What has Changed?","Post Frequency","Longer, More In-depth Posts","Photos","Videos","Read Wine Blogs","Engage on Social Media"],["More","38.8%","29%","51%","16.9%","40.8","65.1"],["Less","29.4%","30.2%","2.7%","1.2%","25.1","12.5"]]],"custom":{"height":"264","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1533093,"object_id":"12044267981370620521","particle_type":"bodytitle","picture":null,"text":"www.winebloggersconference.org","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1533097,"object_id":"12044267981370620544","particle_type":"bodytitle","picture":null,"text":"@WineBloggersCon","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1533105,"object_id":"12044267981370620563","particle_type":"bodytitle","picture":null,"text":"#WBC13","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:20.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#efede6","headerBackground":"#d7d5cf","cellColor":"#534741","headerColor":"#534741","shapeFill":"#232323"}},"color":{"bg":"#efede6","text":"#000000","chart":{"bg":"transparent","text":"#534741"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT Sans Narrow"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["Dosis","PT Sans","PT Sans Narrow","Arial Narrow"],"id":30,"title":"Squared-new","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/30/thumbnail.png","thumb":"/i/templates/S/square.png","order":29,"public":0,"width":550,"fonts":"Dosis","colors":["#8c2c0e","#d85128","#f28a35","#f3d4b5","#00668e","#6db8db","#9ad3e5","#c0dfe5","#3d3021","#534741","#77665b","#afa89e","#885242","#d18358","#da987c","#dbc2a9","#457588","#84aec2","#a5c5cf","#c5d4d6","#524f4b","#676462","#897c74","#c4c1be"],"logocolor":"534741","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"Share","top":30,"padding":0,"spacing":20,"shrinkMargin":0,"shrinkPadding":0,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #3e372b;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: white;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #3e372b;\n}\n.igc-table-scroll {\n\tbackground: #fffdf3;\n}\n.igc-table .igc-table-cell {\n\tfont-size: 16px;\n\tborder-width: 0px;\n}\n.igc-table .igc-table-header {\n\tfont-size: 16px;\n\tfont-weight: bold;\n\tborder-width: 0px;\n}\n.ig-container {\n\tbackground: #efede6 url(/i/templates/30/pattern-square-new.png);\n}\n#footer {\n\tpadding-left: 10px;\n\tpadding-right: 20px;\n\tmargin-top: 10px;\n\tmin-height: 45px !important;\n}\n.headline {\n\tbackground: url(/i/templates/30/title-shape-up.png) 0% 0% repeat-x;\n\tpadding-top: 10px;\n\tline-height: initial;\n}\n.headline .maintitle {\n\tfont-family: Dosis;\n\tfont-weight: 400;\n\tfont-size: 55px;\n\tcolor: #d94f25;\n\ttext-transform: uppercase;\n\ttext-align: center;\n\tpadding-bottom: 10px;\n\tbackground: url(/i/templates/30/title-shape-down.png) 0% 100% repeat-x;\n}\n.headline span,\n.headline .innertext {\n\tbackground: #Fffdf3;\n\tpadding-left: 20px;\n\tpadding-right: 20px;\n\tpadding-top: 5px;\n\tpadding-bottom: 5px;\n}\n.headline span + span {\n\tmargin-top: -20px;\n}\n.chart-title {\n\tfont-family: Dosis;\n\tfont-weight: 400;\n\tfont-size: 32px;\n\tcolor: #d94f25;\n\tbackground: url(/i/templates/30/title-shape-up.png) 0% 0% repeat-x;\n\tpadding-top: 10px;\n}\ndiv.quoted {\n\tmargin-right: 20px;\n\tmargin-left: 20px;\n}\n.bodytitle {\n\tpadding-bottom: 10px;\n\tbackground: url(/i/templates/30/title-shape-down.png) 0% 100% repeat-x;\n}\n.chart {\n\tmargin-left: 20px;\n\tmargin-right: 20px;\n}\n.chart > .inner {\n\tpadding-left: 20px;\n\tpadding-right: 20px;\n}\n.chart > .igc-chart.inner {\n\tpadding-left: 0px;\n\tpadding-right: 0px;\n}\n.bodytitle .innertext {\n\tbackground: #fffdf3;\n\ttext-align: center;\n\tpadding-left: 30px;\n\tpadding-right: 30px;\n\tpadding-top: 3px;\n\tpadding-bottom: 3px;\n}\n.bodytext {\n\tfont-family: Dosis;\n\tpadding-left: 40px;\n\tpadding-right: 40px;\n\tfont-size: 17px;\n\tcolor: #534741;\n}\n.quote {\n\ttext-align: center;\n\tfont-family: Dosis;\n\tfont-weight: 400;\n\tfont-size: 34px;\n\tcolor: #d94f25;\n\ttext-transform: uppercase;\n\tpadding-left: 70px;\n\tpadding-right: 70px;\n}\n.quotetitle {\n\tfont-size: 27px;\n}\n.quote:before, .quote:after {\n\tcontent: '';\n\tposition: absolute;\n\ttop: 0;\n\tleft: 0;\n\twidth: 46px;\n\theight: 40px;\n\tbackground: url(/i/templates/30/quote.png) no-repeat;\n}\n.quote:after {\n\tright: 0;\n\tleft: auto;\n}\n.ig-copyright {\n\tcolor: #534741;\n}\n#madewith a,\n#madewith a:hover,\n#madewith a:active,\n#madewith a:link,\n#madewith a:visited {\n\tcolor: #534741 !important;\n}\n.headline.active:hover {\n\tcolor: #8c2c0e;\n}\n#madewith.active a:hover {\n\tcolor: #8c2c0e !important;\n}\n.titlepopup {\n\ttop: 6px;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #8c2c0e;\n}\n.shrink .quotetext, .shrink .quotetitle {\n\tpadding-left: 50px;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart {\n\tmargin-left: 0;\n\tmargin-right: 0;\n}\n.shrink .quote:after {\n\tdisplay: none;\n}\n.ig-separator-line {\n\tbackground: rgba(83, 71, 65, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(239, 237, 230, 0.7);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #534741;\n\tfont-size: 11px;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(239, 237, 230, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #efede6;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"pictobar":{"fill":"8c2c0e","shapeStyleEmpty":{"fill":"#fffdf3"}},"progress":{"backgroundInactive":{"fill":"#fffdf3"}},"waterfall":{"colors":"00668e 534741 d85128"},"candle":{"colors":"534741 d85128 "},"gauge":{"_gaugeTextOptions":{"backgroundStyle":{"fill":"transparent","stroke":"transparent"},"labelFontStyle":{"font-family":"PT Sans Narrow, Arial Narrow","font-size":17,"text-anchor":"start","fill":"#534741","cursor":"default"}},"gaugeStyle":{"stroke-width":1,"stroke":"#534741","fill":"#fffdf3"},"gaugeFillStyle":{"stroke-width":1,"stroke":"#534741","fill":"#d94f25"},"gaugeNeedleStyle":{"stroke-width":0,"stroke-opacity":0,"fill":"#534741"}},"map":{"showLegend":false,"countryyStroke":"#fffdf3","countryFill":"#fffdf3","canvasFill":"transparent"},"common":{"backgroundStyle":{"fill":"transparent","stroke-opacity":0,"stroke-width":0,"stroke":"none"},"_categoryOptions":{"backgroundStyle":{"fill":"#fffdf3"}},"textStyle":{"font-family":"PT Sans Narrow, Arial Narrow","font-size":16,"cursor":"default","fill":"#534741"},"_gridOptions":{"marginLineStyle":{"stroke-width":0,"stroke":"none","stroke-opacity":0},"fontStyle":{"font-family":"PT Sans","font-size":11,"text-anchor":"start","fill":"#534741","cursor":"default"},"lineStyle":{"stroke-width":1,"stroke":"#534741","stroke-dasharray":"."}},"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","font-weight":700,"text-anchor":"start","font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","font-size":16,"text-anchor":"start","fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:33:20.000Z"},"embed":"<script id=\"infogram_0_2013-State-of-Wine-Blogging-Report\" title=\"2013 State of Wine Blogging Report\" src=\"//e.infogr.am/js/dist/embed.js?grS\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/2013-State-of-Wine-Blogging-Report\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">2013 State of Wine Blogging Report</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/2013-State-of-Wine-Blogging-Report?src=embed\" title=\"2013 State of Wine Blogging Report\" width=\"700\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/2013-State-of-Wine-Blogging-Report\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">2013 State of Wine Blogging Report</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"2013-State-of-Wine-Blogging-Report\" prefix=\"YGr\" format=\"interactive\" title=\"2013 State of Wine Blogging Report\"]","embedWordpressImage":"[infogram id=\"2013-State-of-Wine-Blogging-Report\" prefix=\"Lbw\" format=\"image\" title=\"2013 State of Wine Blogging Report\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"2013-State-of-Wine-Blogging-Report\" data-type=\"interactive\" data-title=\"2013 State of Wine Blogging Report\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/2013-State-of-Wine-Blogging-Report\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">2013 State of Wine Blogging Report</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"2013-State-of-Wine-Blogging-Report\" data-type=\"image\" data-title=\"2013 State of Wine Blogging Report\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/2013-State-of-Wine-Blogging-Report\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">2013 State of Wine Blogging Report</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}