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{"id":1200881,"type":0,"block_id":"shinbkpd_1370020731","theme_id":29,"user_id":417956,"path":"2013-812650173181","title":"2013년 모바일광고시장분석","pubtitle":"2013년 모바일광고시장분석","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/shinbkpd_1370020731.jpg","width":500,"copyright":"","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":1574716,"object_id":"shinbkpd1371054013","particle_type":"bodytitle","picture":null,"text":"2012년 모바일 통계를 통해","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":16871107,"object_id":"d4e0b476-eace-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"2013년 모바일광고시장분석","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1574853,"object_id":"shinbkpd1371054673","particle_type":"quote","picture":null,"text":"경희대학교 언론정보대학원","content_type":"","title":"광고전공 신 봉 규","shrink":null},{"type":"particle","particle_id":1574995,"object_id":"shinbkpd1371055458","particle_type":"bodytext","picture":null,"text":"시작하기전 infogr.am 의 기능을 한번씩 다 사용해 보고져 저의 짧은 영상 하나 올려 봅니다. 시원함(?)을 잠깐 느끼시고^^","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574960,"object_id":"shinbkpd1371055281","particle_type":"video","picture":null,"text":"//youtube.com/embed/Cp79S1o4oLY"},{"type":"particle","particle_id":1574743,"object_id":"shinbkpd1371054119","particle_type":"quote","picture":null,"text":"주제선정의 변!","content_type":"","title":"모바일 광고시장으로 사업확대","shrink":null},{"type":"particle","particle_id":1574765,"object_id":"shinbkpd1371054224","particle_type":"bodytext","picture":null,"text":"SNS를 통한 세상의 공간이 더욱 확대 되고, 전통 미디어에 대한 의존도가 급속도로 낮아지며, 스마트폰의 대중적 자리매김은 또다른 변화를 나태내고 있습니다.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574783,"object_id":"shinbkpd1371054300","particle_type":"bodytext","picture":null,"text":"소셜커머스라는 또다른 구매 형태가 나타나고, 이런 다양한 변화는 광고시장에도 큰 변화가 생기고 있습니다.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574806,"object_id":"shinbkpd1371054405","particle_type":"bodytext","picture":null,"text":"스마트폰을 통한 SNS 확대속에서 광고가 어떻게 자리매김 해야하며, 어떤 방향성을 갖고 접근 해야 하는지를 알아서 모바일 광고시장으로 확대할 방향성에 관심을 갖게 되었습니다.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574837,"object_id":"shinbkpd1371054588","particle_type":"bodytext","picture":null,"text":"기존 연구자료및 통계자료를 바탕으로 재구성한 내용임을 밝히고 이런 자료를 보기 쉽게 전달 할 수 있는 이번 프로젝트에 응용해 보았습니다.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574015,"object_id":"shinbkpd1371050289","particle_type":"quote","picture":null,"text":"1. 스마트폰 통신사 별","content_type":"","title":"가입자 수 (단위:명)","shrink":null},{"type":"chart","chart_id":2080842,"object_id":"shinbkpd_1371046622","chart_type_nr":10,"data":[[["Past GDP","2011.2Q","2011.3Q","2011.4Q","2012.1Q","2012.2Q","2012.3Q"],["SKT","6025031","7051235","10988710","12400385","13905446","15071079"],["KT","5002415","6002518","6990541","8320755","8605988","9786978"],["LGU+","1008541","3025012","4220913","4420018","5498025","6018543"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1573713,"object_id":"shinbkpd1371048711","particle_type":"bodytext","picture":null,"text":"2011년 7월 LTE서비스 보급과 함께 급증하기 시작하여 경제활동인구인 2,500만 명보다 많은 스마트폰 3,000만명시대를 열게되었다.(출처:방송통신위원회/인터넷진흥원 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574706,"object_id":"shinbkpd_1371053952","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/shinbkpd_1371053952.jpg"},{"type":"particle","particle_id":1573994,"object_id":"shinbkpd1371050204","particle_type":"quote","picture":null,"text":"2. 신규 스마트폰 이용자","content_type":"","title":"연령별 분포 (단위%)","shrink":null},{"type":"chart","chart_id":2081362,"object_id":"shinbkpd_1371049270","chart_type_nr":22,"data":[[["Past GDP"],["10대","25"],["20대","18"],["30대","24"],["40대","19"],["50대","13"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1573907,"object_id":"shinbkpd1371049793","particle_type":"bodytext","picture":null,"text":"스마트폰 신규 이용자 구분에서 10대가 가장 높은 25%를 보이며 이는 전국민 스마트폰 시대를 열었다고 해도 과언이 아니다.(출처:방송통신위원회/인터넷진흥원 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1573985,"object_id":"shinbkpd1371050160","particle_type":"quote","picture":null,"text":"3. 미디어 매체별 이용시간","content_type":"","title":"단위(분)","shrink":null},{"type":"chart","chart_id":2081501,"object_id":"shinbkpd_1371050031","chart_type_nr":4,"data":[[["Past GDP"],["무가지","9"],["신문","19"],["라디오","27"],["지하철/버스","70"],["TV","127"],["인터넷","228"],["스마트폰","239"]]],"custom":{"grid":true,"absoluteDistribution":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574029,"object_id":"shinbkpd1371050354","particle_type":"bodytext","picture":null,"text":"일 평균 스마트폰 이용시간은 4시(239분)으로 TV,신문등 전통적 매체 대비 높은 이용시간을 보임 (출처:매조미디어 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574081,"object_id":"shinbkpd1371050647","particle_type":"quote","picture":null,"text":"4. 디바이스 별 일 평균","content_type":"","title":"스마트폰 이용시간 (LTE/분)","shrink":null},{"type":"chart","chart_id":2081661,"object_id":"shinbkpd_1371050869","chart_type_nr":1,"data":[[["Past GDP","1870"],["App+Web","369.6"],["App","351.9"],["Web","19"]]],"custom":{"grid":true,"absoluteDistribution":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574142,"object_id":"shinbkpd1371050975","particle_type":"bodytext","picture":null,"text":"모바일 App 이용시간이 Web 이용시간 대비 18배 높은 수치를 나타냄. (출처:인터넷진흥원 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574244,"object_id":"shinbkpd1371051455","particle_type":"quote","picture":null,"text":"5. 국내 모바일 App","content_type":"","title":" 이용 리포트 (단위 : %)","shrink":null},{"type":"chart","chart_id":2081713,"object_id":"shinbkpd_1371051179","chart_type_nr":17,"data":[[["Past GDP","도달률(%)","이용률(%)"],["Market","96.41","98.97"],["카카오톡","94.75","99.51"],["주소록","92.74","99.01"],["Gallery","69.08","86.53"],["카카오스토리","68.91","94.55"],["Google search","68.45","72.69"],["Calendar","64.99","73.55"],["YouTube","64.42","67.22"],["애니팡For카카오","58.01","94.62"],["카메라","56.61","97.67"],["네이버","53.31","93.3"],["네이트","16.71","44.26"],["다음","14.50","87.49"]]],"custom":{"grid":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574287,"object_id":"shinbkpd1371051670","particle_type":"bodytext","picture":null,"text":"안드로이 단말 탑재 형 어플인 구글마켓이 가장높은 도달율과 이용률 을 보이고, 커뮤니케이션 모바일 메신져 카카오톡이 높은 이용률을 나타내고 있다(출처 인터넷진흥원 2012/koreanclick 12/10)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574310,"object_id":"shinbkpd1371051791","particle_type":"quote","picture":null,"text":"6. 국가별 안드로이드","content_type":"","title":"트래픽 점유율 (단위:%)","shrink":null},{"type":"chart","chart_id":2081927,"object_id":"shinbkpd_1371052372","chart_type_nr":4,"data":[[["Past GDP"],["글로벌","36"],["한국","89.53"],["미얀마","87"],["태국","78"],["파나마","70"],["슬로베니아","68"],["중국","60"],["일본","55"],["미국","50"]]],"custom":{"grid":true,"absoluteDistribution":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574442,"object_id":"shinbkpd1371052508","particle_type":"bodytext","picture":null,"text":"안드로이 트래픽 점유율(OS별 대비) 전 세계 1위 대한민국","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574456,"object_id":"shinbkpd1371052563","particle_type":"bodytext","picture":null,"text":"국내 판매 단말기의 OS운영체제가 대부분 안드로이드 이기 때문(출처: Star Counter / App Annie 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574546,"object_id":"shinbkpd1371052978","particle_type":"quote","picture":null,"text":"7. 국가별 안드로이 어플","content_type":"","title":"광고소비 성장율 (단위:%)","shrink":null},{"type":"chart","chart_id":2082044,"object_id":"shinbkpd_1371052901","chart_type_nr":2,"data":[[["Past GDP","2012"],["한국","2024"],["중국","864"],["멕시코","313"],["홍콩","181"],["베트남","181"],["대만","161"]]],"custom":{"showInLineValues":true},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574552,"object_id":"shinbkpd1371053028","particle_type":"bodytext","picture":null,"text":"단말기 소프트웨어가 안드로이드를 탑재하여 판매되고, 개발자들의 유저 이용 확대를 위한 안드로이드 어플 개발 활성화가 해당 어플 광고 시장의 성장으로 이어진 양상임.(출처: Metaps / App Anniw 2012)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1575126,"object_id":"shinbkpd1371056071","particle_type":"quote","picture":null,"text":"그래서 결론은 무엇일까요?","content_type":"","title":"더 많은 연구도 해야겠지만...","shrink":null},{"type":"chart","chart_id":2082479,"object_id":"shinbkpd_1371055689","chart_type_nr":23,"data":[[["7000000000","전세계인구가 70억을 넘었습니다.이제는 진정 나라의 경계가 없는 글로벌이 되었습니다.모바일 혹은 SNS를 통한 소통의 세상이 왔으니 그 배에 탑승해서 사업을 해야겠죠!!혹은 그런 사회적 변화를 제가 하고자 하는 사업영역에 적극 활용하는것도 최선일 것입니다.","circlePath",""],["30000000","이미 3,000만 명 이상이 사용하는 스마트폰!여기서 마케팅 해야겠습니다.","upPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1575134,"object_id":"shinbkpd1371056129","particle_type":"maintitle","picture":null,"text":"★감사합니다.★","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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