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{"id":1252850,"type":0,"block_id":"omgroup_1371016624","theme_id":30,"user_id":438942,"path":"10-Most-Common-Mistakes-Automotive-Dealers-Make-on-their-Websites","title":"10 Most Common Mistakes Automotive Dealers Make on their Websites","pubtitle":"10 Most Common Mistakes Automotive Dealers Make on their Websites","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/omgroup_1371016624.jpg","width":580,"copyright":"This report was produced by Savvy Auto","properties":{"publishType":0,"exportsettings":"{}","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":16277344,"object_id":"562b88ea-eab6-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"10 Most Common Mistakes Automotive Dealers Make on their Websites","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1569199,"object_id":"omgroup1371016770","particle_type":"bodytitle","picture":null,"text":"1.\tReplacing a new car model page with a 3rd party data feed","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569191,"object_id":"omgroup1371016681","particle_type":"bodytext","picture":null,"text":"These are companies that charge on a monthly basis for content that generally does not reflect special offer pricing! Visually it is not appealing and can also be confusing for potential customers. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569200,"object_id":"omgroup1371016792","particle_type":"bodytitle","picture":null,"text":"2.\tWebsite content not updated on a regular basis","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569203,"object_id":"omgroup1371016818","particle_type":"bodytext","picture":null,"text":"This is a regular occurrence with special offers and new car model updates! This gives the impression that your dealership is out of touch, stagnant and badly managed. Remember, Google loves fresh content & it will have your users coming back for more!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569205,"object_id":"omgroup1371016854","particle_type":"bodytitle","picture":null,"text":"3.\tYour site is not supported on all devices","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569263,"object_id":"omgroup_1371017932","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/omgroup_1371017932.jpg"},{"type":"particle","particle_id":1569206,"object_id":"omgroup1371016871","particle_type":"bodytext","picture":null,"text":"It is extremely frustrating for visitors not to have a user-friendly interface when visiting your site from a smartphone or tablet device. This severely lower’s your ability to reach a larger audience.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569207,"object_id":"omgroup1371016891","particle_type":"bodytitle","picture":null,"text":"4.\tRedirecting users away from your dealer website","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569209,"object_id":"omgroup1371016905","particle_type":"bodytext","picture":null,"text":"This is a big NO NO! You have worked hard (and paid good money!) to get traffic to your website and then you add a link that redirects users to another website. Do not do this! Especially to your OEM website!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569212,"object_id":"omgroup1371016942","particle_type":"bodytitle","picture":null,"text":"5.\tLoading speed","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569258,"object_id":"omgroup_1371017796","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/omgroup_1371017796.jpg"},{"type":"particle","particle_id":1569213,"object_id":"omgroup1371016960","particle_type":"bodytext","picture":null,"text":"If your site is taking too long to load it can lead your visitors to hitting the back button and visiting your competitor’s website. Make sure the images are not too big and if you have a video – make sure it’s not set to play automatically or you’ll lose people really quickly!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569218,"object_id":"omgroup1371017061","particle_type":"bodytitle","picture":null,"text":"6.\tCall-to-actions (CTA) not clear or poorly positioned","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569219,"object_id":"omgroup1371017076","particle_type":"bodytext","picture":null,"text":"Keep your CTA’s to a minimum; you want your browsers to click – so make sure you make it easy for them to click where you want them to click. Remember, less is more; overwhelming your Internet visitors can have a negative effect leading them to get lost from the path you want them to follow. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569221,"object_id":"omgroup1371017090","particle_type":"bodytitle","picture":null,"text":"7.\tNo prominent contact details","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569223,"object_id":"omgroup1371017101","particle_type":"bodytext","picture":null,"text":"Many dealer websites tend to confine their contact details on their Contact page. It is best to show them on every page where they are most easily accessible. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569225,"object_id":"omgroup1371017118","particle_type":"bodytitle","picture":null,"text":"8.\tBroken Links and Errors","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569249,"object_id":"omgroup_1371017548","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/omgroup_1371017548.png"},{"type":"particle","particle_id":1569226,"object_id":"omgroup1371017133","particle_type":"bodytext","picture":null,"text":"Sending your Internet users to a page that has a broken link or a page filled with errors such as spelling mistakes reflects negatively on your dealership and makes you look terribly unprofessional!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569230,"object_id":"omgroup1371017173","particle_type":"bodytitle","picture":null,"text":"9.\tPoor Search Engine Optimisation (SEO)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569232,"object_id":"omgroup1371017208","particle_type":"bodytext","picture":null,"text":"Depending on your SEO, potential clients may not be able to find or be easily navigated to your website. A common mistake made is using irrelevant keywords & content leading to a poor search engine ranking. In some cases having poor SEO can be worse than having no SEO at all!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569241,"object_id":"omgroup1371017352","particle_type":"bodytitle","picture":null,"text":"10.\tUsing Pop-up windows","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1569231,"object_id":"omgroup1371017207","particle_type":"bodytext","picture":null,"text":"This is a major distraction & possibly one of the most annoying functions that can be added to your website. They are seen as spam & can instantly remove credibility from your website. 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