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{"id":1276946,"type":0,"block_id":"wskongdesheng_1371536066","theme_id":31,"user_id":449306,"path":"-wskongdesheng_1371536066","title":"手游游戏行业分析","pubtitle":"手游游戏行业分析","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/wskongdesheng_1371536066.jpg","width":623,"copyright":"Copyright reserved, Tap4fun Clark","properties":{"social":"twitter","publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":17491549,"object_id":"5a0886de-eae8-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"手游游戏行业分析","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1617825,"object_id":"wskongdesheng_1371536066","particle_type":"quote","picture":null,"text":"TAP4fun","content_type":"","title":"cLARK","shrink":null},{"type":"particle","particle_id":1621325,"object_id":"wskongdesheng1371562962","particle_type":"bodytitle","picture":null,"text":"手机游戏市场分析","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2124958,"object_id":"wskongdesheng_1371536183","chart_type_nr":2,"data":[[["手游市场规模","手游市场规模"],["Iphone","39500658"],["Ipad","21318981"],["Android","27206517"]]],"custom":{"showInLineValues":true},"colors":["#339bd6","#01c4f5","#77c300","#959595","#287f8a","#4c4c4c","#005863","#000000","#9af3ff","#e2e2e2"],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1623466,"object_id":"wskongdesheng1371576487","particle_type":"bodytext","picture":null,"text":"手游市场总规模已经达到了8千8百万左右,属于新兴产业,政策相对公平,逐渐成为老百姓主流娱乐方式,同时暂未形成成熟的产业链,也尚未出现垄断企业,机遇很大","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2125200,"object_id":"wskongdesheng_1371538850","chart_type_nr":7,"data":[[["","游戏市场规模"],["Total","88026156"],["IOS","60819639"],["Android","27206517"],["China 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Bros","2"],["Pocket","1.8"],["Tap4Fun","1.5"],["Gamevil","1.3"],["Mojang","1.2"],["Disney","1.2"],["DigitalSky","1.2"],["Glu","1.2"],["Loco","1.1"]]],"custom":{},"colors":["#34a6b5","#a7e14c","#77c300","#01c4f5","#287f8a","#ff414d","#aa126b","#a7dfff","#ffd542","#ffacdd","#71933b","#a7dfff","#ff737c","#339bd6"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1623727,"object_id":"wskongdesheng1371578265","particle_type":"bodytext","picture":null,"text":"其中占地的大小代表了其所在市场份额的多少,包含IOS和Android市场总和。Tap4Fun为1.5%,LOCO和数字天空各占1.3%。","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623443,"object_id":"wskongdesheng_1371576299","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/wskongdesheng_1371576299.jpg"},{"type":"particle","particle_id":1623767,"object_id":"wskongdesheng1371578482","particle_type":"bodytext","picture":null,"text":"以上是各家公司的细分市场和代表产品,其中SLG品牌是Tap4Fun和Kabam。","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623967,"object_id":"wskongdesheng1371579733","particle_type":"bodytitle","picture":null,"text":"公司SWOT分析","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623972,"object_id":"wskongdesheng1371579789","particle_type":"bodytext","picture":null,"text":"Strength:强大的手游研发能力;丰富的国际市场运营经验;良好而且清晰的品牌形象;充足的资本;优秀的企业文化和企业员工;","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623993,"object_id":"wskongdesheng1371579934","particle_type":"bodytext","picture":null,"text":"Weakness:公司对于人员的管理能力欠缺;缺乏系统的组织架构和分配制度;对于国内市场的了解程度相对薄弱;政策风险;","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1624006,"object_id":"wskongdesheng1371580093","particle_type":"bodytext","picture":null,"text":"Opportunity:手游市场潜力巨大;手游尚未出现垄断企业;手游尚未出现成熟产业链;","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1624024,"object_id":"wskongdesheng1371580179","particle_type":"bodytext","picture":null,"text":"Threaten:潜在入侵者的存在(端游公司的全面入侵);当前市场竞争对手强劲;目标市场玩家群体的老去和流失,年轻新市场的培养;政策风险;","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623777,"object_id":"wskongdesheng1371578556","particle_type":"bodytitle","picture":null,"text":"打造Tap4Fun品牌战略","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1623785,"object_id":"wskongdesheng1371578606","particle_type":"quote","picture":null,"text":"经过历时几天的整理和分析我得出如下推论: (1),成功的公司有着清晰的品牌思路和目标市场,发布的产品数量不多而且质量严格控制,品牌强则公司强,品牌弱则公司弱;(2),对于已经培养起来的用户群体,最好的策略就是不变策略,Kabam最新发布的游戏Hobbit,和kingdom of Camelot无任何玩法区别(3)tap4fun的品牌就是slg,直接竞争者就是kabam","content_type":"","title":"Clark","shrink":null},{"type":"particle","particle_id":1624055,"object_id":"wskongdesheng1371580398","particle_type":"quote","picture":null,"text":"对此打造品牌战略建议:(1),成为王国战争游戏王者,稳固公司slg品牌形象,制作高质量slg游戏,并作为公司主打产品;(2),在现金流充足情况下,适当涉足其他游戏类型,但是一定维护公司slg品牌形象;(3)对于游戏的运营和市场推广方面多进行有益大胆的尝试。","content_type":"","title":"Clark","shrink":null},{"type":"particle","particle_id":1624093,"object_id":"wskongdesheng1371580690","particle_type":"maintitle","picture":null,"text":"谢谢大家","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:43.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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