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{"id":840077,"type":0,"block_id":"market411_1364564404","theme_id":33,"user_id":286437,"path":"-market411_1364564404","title":"","pubtitle":"411","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/market411_1364564404.jpg","width":550,"copyright":"Copyright information and text by knowthemarket","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15761659,"object_id":"00a70310-eaa1-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":204584,"object_id":"market411_1364564404","particle_type":"quote","picture":null,"text":"Cyber cafe in kenya","content_type":"","title":"Enter quote author","shrink":null},{"type":"chart","chart_id":1269416,"object_id":"market411_1364564404","chart_type_nr":6,"data":[[[]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":1271915,"object_id":"market411_1364587926","chart_type_nr":5,"data":[[["title","Project A","Project B"],["MIN","start",-500],["MAX","finish",500],["Value",70,-100],["Label","More than 2/3 done!","Current status"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":196177,"object_id":"market4111364588057","particle_type":"bodytext","picture":null,"text":"The barriers to entry to the cyber business are minimal, with as low as KES 100,000 one can set up a basic cyber. The costs of exit are not hurting enough to prevent `closure in events of minimal returns. The market/ industry being thus fluid means there is minimal differentiation; to consumers cyber cafes are less like Nakumatt and Ukwala and more like the neighborhood grocery store. An investment in a good location is very crucial, perhaps more important than branding.\n\nCyber cafes not in optimal locations spend more in acquiring customers (ushers) or take longer to break even. Others go round this problem using economies of location; establishing their businesses close to already known cyber cafes or other high traffic businesses such as restaurants or colleges.\nThe market also being relatively uniform means that’s if a customer is displeased by the service in one café they easily move to the next one, spoilt for choice they vote with their feet without informing the business owner. Cultivating customer loyalty thus becomes absolutely important for the growth and sustainability of the business. This is especially so for businesses with the disadvantage of location.\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":196080,"object_id":"market4111364588157","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/market4111364588157.jpg"},{"type":"chart","chart_id":1271938,"object_id":"market411_1364588186","chart_type_nr":9,"data":[[[]]],"custom":{"points":"points"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":195999,"object_id":"market4111364588292","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/market4111364588292.jpg"}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:34:04.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT 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