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{"id":709388,"type":0,"block_id":"drphil_1362543665","theme_id":33,"user_id":240167,"path":"----7716452631771","title":"Автомобильный рынок-лакомый кусок для страховщиков","pubtitle":"Автомобильный рынок-лакомый кусок","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/drphil_1362543665.jpg","width":670,"copyright":"Dr.Phil. Источники данных: www.stat.kz; www.afn.kz; www.yandex.kz. Курс доллара США на дату составления инфографики - 150,8","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13911370,"object_id":"ee9ec836-ea51-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Автомобильный рынок-лакомый кусок для страховщиков","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":434830,"object_id":"drphil_1362543665","particle_type":"quote","picture":null,"text":"Многие розничные страховщики уже давно обратили свое внимание на потенциальный рынок Каско","content_type":"","title":"Предлагаю оценить потенциальный объем рынка и определить уровень проникновения страхования","shrink":null},{"type":"particle","particle_id":687822,"object_id":"drphil1362548085","particle_type":"bodytitle","picture":null,"text":"Количество легковых автомобилей по объемам ДВС по состоянию на 01.01.2013","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1062380,"object_id":"drphil_1362552721","chart_type_nr":2,"data":[[["","2012"],["до 1.1 л","29 942"],["свыше 1.1 до 1.5 л","561 788"],["свыше 1.5 до 2 л","1 447 913"],["свыше 2. до 2.5 л","578 248"],["свыше 2.5 до 3 л","389 450"],["свыше 3 до 4 л","101 209"],["свыше 4 л**","57 720"]]],"custom":{"height":"300"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":1061821,"object_id":"drphil_1362545320","chart_type_nr":21,"data":[[["","Астана","Алматы","Центр","Север","Юг","Запад","Восток"],["Value","3","3","2","2","2","2","2"],["From","10","10","10","10","10","10","10"],["Title","количество авто на 10 человек населения","количество авто на 10 человек населения","количество авто на 10 человек населения","количество авто на 10 человек населения","количество авто на 10 человек населения","количество авто на 10 человек населения","количество авто на 10 человек населения"],["Hover text","34%","30%","23%","21%","19%","18%","23%"]]],"custom":{},"colors":["#e84f2c","#e31307","#e37900","#e4ba51","#e3b786","#825846","#59392a","#564c30","#897d6e","#627c82","#93af8a","#a0ba5e","#63ba5e","#5ebab2","#6596b7","#b477ba","#473057","#bc416e","#c896af"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":687194,"object_id":"drphil1362547824","particle_type":"bodytitle","picture":null,"text":"Возрастная структура легковых автомобилей по регионам страны","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":688038,"object_id":"drphil1362552133","particle_type":"bodytext","picture":null,"text":"Обратите внимание на возрастную структуру автомобильного парка в регионах. На мой взляд самыми привлекательными регионами для страховщиков должны стать Астана, Алматы и Западный Казахстан.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1061963,"object_id":"drphil_1362546806","chart_type_nr":2,"data":[[["","Астана","Алматы","Север","Запад","Юг","Центр","Восток"],["до 3 лет","12 847","15 921","14 780","27 881","13 939","4 986","7 063"],["3-7 лет","42 520","89 709","46 492","76 459","62 797","20 512","26 444"],["8-10 лет","22 596","54 739","36 211","50 250","62 316","18 314","20 001"],["более 10 лет","154 342","336 474","524 144","292 727","1 040 918","275 689","271 003"]]],"custom":{"height":"300"},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":687817,"object_id":"drphil1362547713","particle_type":"bodytitle","picture":null,"text":"Количество легковых автомобилей в разрезе регионов страны","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1062004,"object_id":"drphil_1362547502","chart_type_nr":22,"data":[[["","2012"],["Астана","232 305"],["Алматы","496 843"],["Север","621 627"],["Запад","447 317"],["Юг","1 179 970"],["Центр","319 501"],["Восток","324 511"]]],"custom":{"height":"350"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":687946,"object_id":"drphil1362550576","particle_type":"bodytitle","picture":null,"text":"Средняя стоимость легкового автомобиля в регионе (сделана поправка на торг в размере 10%)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":687958,"object_id":"drphil1362550790","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/drphil1362550790.jpg"},{"type":"particle","particle_id":687961,"object_id":"drphil1362550804","particle_type":"bodytext","picture":null,"text":"Таким образом, имея скорректированную рыночную стоимость автомобилей и их количество, мы можем посчитать общую стоимость парка по всей стране. Зная средний страховой тариф, мы можем посчитать потенциаль рынка КАСКО. Пусть полный пакет КАСКО будет стоить 2,5% от стоимости авто (при массовом страховании).","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1062279,"object_id":"drphil_1362551189","chart_type_nr":23,"data":[[["6 975 400 022 587","Общая сумма рыночной стоимости всех легковых автомобилей в Казахстане (в тенге)","profilePath",""],["174 385 000 565","Потенциальный объем рынка автострахования (в тенге)","starPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":687994,"object_id":"drphil1362551337","particle_type":"bodytext","picture":null,"text":"Если сделать предположение: страховщики не будут принимать на страхование автомобили старше 10 лет; качество сервиса и условия страхования будут на высоком уровне, то тариф 2,5% конечно же будет низким. Попробуем принять в расчетах тариф 4,5% только для авто не старше 10 лет. 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